Viscato Branding

Objective: Design an herb and spices brand packaging and a point of purchase (POP) display.

Process: Viscato is an Italian specialty spices company based in Vancouver. The brand is sophisticated and high end. The concept is a mashup of modern and sleek with natural elements by using wood texture on the spices stand and sleek black and white packaging for the products. The logotype for the brand is kept simple by using monoline cursive lettering with a graphic leaf element. This leaf is repeated on the POP display to establish the brand.